More than a project. This is a proposal.
An intent.

This website is what happens when strategy gets a personality and raw storytelling shows up with black mascara running down its face, all the while never missing a beat.

Scroll down for creative strategies like social media data analytics + ideas born from sleep deprivation and too much creative fuel.

(Warning: Pokémon-inspired Jackson cards included.)

Looks like a passion project if creativity and strategy had a child.

This section is proof that heart-led ideas can (and do) meet the moment… and maybe turn those numbers into goals, too, while we’re at it.

Undercurrent

A 3-week campaign proposal exploring creativity and authenticity beneath the performance, highlighting identity and vulnerability.

Inspired by Magicman 2, this campaign invites fans to feel the story behind each song, deepening the connection between fans and artist.

Narrative Threads

A visual retelling of one Jackson Wang track that’s been pulled apart, restitched, and reimagined through emotional subtext and symbolism. It’s a fairytale, but with teeth. More modern. More human.

Fun quiz created for the fans: “Which Magicman Are You Today?” Choose some vibes, spill a little personality, and get matched with the Jackson Wang song that’s currently living rent-free in your soul.