Undercurrent
Strategy in the front, plot twist in the back.
Undercurrent is a 3-week concept campaign that focuses on connection. It’s created for music that lingers and emotions that stay. This campaign beats with smooth intensity and deliberate impact.
Each week unfolds with subtle drops, immersive storytelling, and fan-driven momentum. The kind of rollout that isn’t loud, but truly resonates. It invites fans into the in-between spaces: between tracks, between music videos, between past and becoming.
This is a campaign proposal created for music that lingers and fans who feel first.
Brace yourself. This page is about to get white and wordy. Welcome to the business part of creative chaos.
P.S. I started brainstorming on this campaign first week of June and finalized it on the third week.
MAGICMAN 2: Made – This is Us
“MAGICMAN 2: Made – This is Us” is a three-week fan-centered campaign designed to bring Jackson’s return to the music scene and the spotlight with energy and connection. He’s the MAGICMAN who’s made with fire and fierce dedication. But this time? It’s not just about him. It’s about “us”: him and his fans. Every moment, every post, every fan reaction is part of the story. And they are writing it together.
Scroll down and see how the campaign proposal unfolds, week by week, tailored for Jackson and his fans. See how “MAGICMAN 2: Made – This is Us” plays out.
Week 1: Serving excitement and anticipation to the audience.
Week 2: Fan participation and more of Jackson’s personal side
Week 3: Celebrating the magic
Creative Strategy
© 2025 Strategized by Anna C. This is a pitch site made for Team Wang. No fog machines were harmed in the making of this site.
Experience the Magic
Storytelling in Action
Undercurrent (campaign proposal)
Narrative Threads (mv retelling proposal)
Content Game Plan
Insights + Impact
Fan Feelings Snapshots
Audience Response
Newsletter Redesign