A proposal: reimagined music video concept for “Hate to Love”
In this reinterpretation of “Hate to Love,” Jackson is Red.
No, this is not a fairy tale.
RETELLING OF “LITTLE RED RIDING HOOD”
Narrative Summary
What follows isn’t a shot-for-shot breakdown. Rather, it’s a concept overview built around narrative, mood, and meaning.
“Hate to Love” follows Jackson as a modern-day Red of the fairytale “Little Red Riding Hood.” The forest is a sleek city: the concrete jungle that’s fast-paced and never asleep. However, he’s not lost. He’s surrounded. And there isn’t just one wolf in this story. They come in packs. The wolves are everywhere: industry figures, opportunists, curated affection disguised as loyalty.
As he moves through the noise, he never runs. He observes with a smile on his face, through a million handshakes, interviews, and trips.
The video becomes a slow, intentional journey through manipulation, projection, and silent pressure. In the end, Jackson walks out untouched but not unchanged.
He was never the prey. He just refused to become the monster they expected.
Concept Overview
In this retelling, Jackson becomes Red. He is not innocent, not lost, but aware. The forest isn’t nature. It’s the industry. And the wolves? They’re the people who claim to love him while silently consuming him. “Hate to Love” plays out as a visual metaphor for survival in a world where being in the spotlight comes with a cost.
Why this reimagination?
Because Jackson is neither the victim nor the villain. He’s the constant. This concept gives fans an honest visual of what it means to be seen but not always understood. It honors his resilience while letting the song’s meaning speak through visual storytelling. It reframes “Hate to Love” not as heartbreak but as clarity.
Why do you hate to love me?
‘Cause all along I thought you were blood
Made it too comfortable
You were blinded by the greed in your heart
Visual Style & Mood
Color palette: Desaturated urban tones (gray, blue, black) contrasted by a single red element (e.g., Jackson’s jacket or gloves)
Lighting: Stark, high-contrast, dramatic shadows. Think noir.
Camera work: Slow pans, disorienting close-ups, lingering shots of spaces and facial expressions
Key Scenes & Moments
Opening shot: Overhead shots of fancy city buildings. Zoom in on a high-rise building, where the room is red: Red walls, red carpets, red chairs. Jackson walks into a conference or board room. Smiles are one everyone’s faces. Everyone’s “happy.”
Middle sequence: People around him multiply and they are clapping, touching, snapping photos. He gives a few nods. Some smiles. Doesn’t talk. He keeps walking. Silent. Observing.
Visual metaphor: Hands grabbing at his red jacket or tugging at his red gloves as he walks, but he doesn’t stop.
Bridge moment: Jackson walks out of the building, alone. The crowd following him begins to thin out. He starts running, zipping up his red jacket or bringing his gloved hands to his face then his body, as if checking if all of him is still there.
Final shot: He finds himself in the middle of a stage. Still in red. Alone but with a crowd before him. He looks at the audience, exhausted, but not defeated. End of video.
Alternatively, he finds himself in the middle of a crossroad. Still alone. Still in red. He looks exhausted but not defeated as he glances at his surrounding. Then he looks up at the sky and screams silently.
This reimagining isn’t about love or hate. It’s about seeing the difference,
and choosing to keep going anyway, with head held high.
© 2025 Strategized by Anna C. This is a pitch site made for Team Wang. No fog machines were harmed in the making of this site.
Experience the Magic
Storytelling in Action
Undercurrent (campaign proposal)
Narrative Threads (mv retelling proposal)
Content Game Plan
Insights + Impact
Fan Feelings Snapshots
Audience Response
Newsletter Redesign