This began (as all questionable creative decisions do) in May 2025, after I completed my Lean Six Sigma Yellow Belt training. I ‘d just learned how to map processes, improve systems, and apply insight-driven solutions. Naturally, I thought: What if I used those skills to build a strategic fan engagement campaign for a global artist who didn’t ask for it?

Originally, it was just a Notion board. A few thoughts. A chart or two. Nothing dramatic.
Then I opened WordPress and Figma.
And also Excel.
Then… oops! Now there’s a full-blown pitch site with fake Pokémon cards, campaign metrics, and a running joke about my tears not ruining any materials.

I’m a web designer and creative strategist who apparently can’t do chill. I love building things that live on the internet and make people feel something — admiration, delight, mild existential awe. This project combined all my favorite things:
Data. Design. Storytelling. Writing.

I built this independently, with zero direction and far too much love.
It’s part passion project, part case study, part “What happens when you let someone have access to analytics software and free time.”

This is for Team Wang Records.
But also kind of for me.
Because sometimes the only way to get an idea out of your head is to build an entire website about it.